Data-driven Strategy Consulting

  • Adtech / Martech Selection, Implementation & Operations

    RfP management & techno selection

    Implementation of AdTech / MarTech technologies: DMP / CRM / WebAnalytics / CRO / AdServing / Programmatic

    Use cases & activation strategy

    Change management & training

    Performance / KPIs definition & monitoring

  • Consumer Insights

    Insight detection, emotional triggers, pre / post tests

    Qualitative & quantitative methodologies

    Focus groups / social listening /on line forum / survey & research

  • Big data & Analytics

    Bussiness intelligence and advanced analytics at scale

    Strategies for private clouds architecture and migrations

    Building data lakes and data warehouses

    Algorithms and machine learning

    Predictive & prescriptive analysis

    Data visualization & reporting

    Data Engineering services

  • Software Development & Marketing Automation

    High-load web systems development

    Progressive and mobile apps development

    eCommerce integrations and solutions development

    Marketing and business process automation software development

    CRM and Web Analytics tools integration

  • UX/UI Design & Content Creation

    Data Driven Design (D3) methodology

    Branding & visual Id

    Web desktop / mobile design

    Content creation

    Build a hybrid online / offline seamless user experience

  • Data Risk Management

    Compliance audits, fraud detection, maturity assessment, training

    Digital fraud, risk analysis, fraud management, predictive fraud analysis

  • Sutter Mills Core

    An integrated approach to Analytics, DMP & CRM

    • AUDIT

      Marketing Objectives data structure Project governance & process Technologies & Partners

    • DIGITAL STRATEGY

      Coordination & media strategy, Uses cases, ROI objectives & monitoring, Change Management

    • OPTIMISATION

      CRO, Analytics, Reach, Acquire, Convert, retain, Training & Best Practice

    • BUSINESS MANAGEMENT

      KPI`s definition & Management, Cross team / sites coordination, Dashboards implementation…

    • PROJECT MANAGEMENT

      Planning, Executing, Closing, Lean, Agile, Scrum, Stakeholders Management

    • DATA ANALYTICS

      Data Management, Webanalytics & Attribution

  • Sutter Mills Epsilon

    Technology expertise on-demand and end to end engineering services
    • Software Development & Marketing Automation

      Marketing automation tools integration.
      Web development, mobile development and engineering services.
      Marketing software development.
      eCommerce platforms build-up.
      Cloud migrations and business scaling.
    • Big data & Advanced Analytics

      Levering the data flows and engineering data transferring, data storage and computer systems.
      Data science expertise on-demand.
      Machine learning models implementation and scaling.
      Data science platforms and data lakes build up.
      Devops and custom development.
  • Sutter Mills Inside

    An all-around approach to consumer & market knowledge

    • QUALITATIVE EXPERTS

      Extensive experience in qualitative studies.

      A full range of qualitative methodologies : Focus groups, Individual interviews, Behavioral analysis, Innovation workshops & Brainstorming sessions, Semiologic analyses.

    • Cross-Channel approach

      Studies on all channels with a unique expertise on digital.

      Offline : retail.

      Online : website & mobile apps (web-listening, UX optimization, online forums, video, etc…).

      On&Off : seamless UX, web-to-store, ad consistency.

    • Multi-industry & international knowledge

      Cross-industry knowledge : health & beauty, energy, retail, FMCG, NTIC, banking & insurance, publishing, public, etc.

      International reach with projects done all over the world : Europe, Middle East, Asia, Americas.

  • Sutter Mills D3

    A user experience enhancing content for your media properties

    • UX & UI DESIGN & CONSULTING

      A cross-channel design experience.

      Build hybrid experiences across distribution channels.

      Ensure seamless experiences for users through ergonomic interface.

      Improve brand image through adapted design.

    • CONTENT CREATION

      Creative Assets Creation.

      Levergae custom ans impactful creative content (Photo, Video, Writing, Virtual reality).

    • COMMUNICATION TOOLS

      Cross-device ans multi-format tools.

      Launch homogeneous communication & marketing campaigns (Print & digital, all devices).